How to Use Your Google Business Profile to Get More Local Leads
How to Use Your Google Business Profile to Get More Local Leads
Overview
Your Google Business Profile (GBP) is one of the most powerful — and free — tools you can use to get found by local customers online. In this post, we explain what it is, why it matters, and how to optimize it so your cleaning business shows up more often in local searches.
What Is a Google Business Profile (and Why You Need One)
A Google Business Profile is what allows your business to appear in local search results and on Google Maps. If someone searches for “window cleaner in Northampton,” for example, the top three businesses that appear in the map section all have active and verified profiles.
Why it matters:
✅ Free exposure in local search results
✅ Shows your contact info, photos, reviews, and services
✅ Increases trust with potential customers
✅ Boosts your chances of ranking in the "local 3-pack"
Step 1: Set Up and Verify Your Profile
To get started, go to Google Business Profile and create your listing. Google may ask you to verify your business by:
Providing an address
Taking photos of your van or signage
Submitting ownership details
Benefits of setting it up:
✅ Start showing up on Google Maps
✅ Customers can find your services and contact info easily
✅ Builds trust with reviews and photos
Step 2: Regularly Update Your Profile
A Google Business Profile isn’t “set it and forget it.” Google rewards businesses that stay active and engaged.
How to keep it fresh:
Post updates about your services or offers
Upload photos of your work, team, or van
List all your services and service areas
Respond to customer questions if any appear
Benefits of regular updates:
✅ Helps you rank higher locally
✅ Shows Google (and customers) that you're active
✅ Creates more entry points for potential customers
Step 3: Get and Respond to Reviews
Your Google reviews are one of the most important ranking and trust factors. Encourage happy customers to leave a review, and always respond — even to negative ones.
Why reviews matter:
✅ More reviews = higher trust and better local rankings
✅ Google sees responses as signs of engagement
✅ Potential customers often read reviews before deciding
Bonus Tip: Interact With Your Profile Like It’s Social Media
Treat your Google Business Profile like another social media platform:
Post before-and-after photos
Share seasonal offers
Show your team at work
Highlight 5-star reviews
Google sees this activity and rewards it with better visibility.
Final Thoughts
If you're a local cleaning business and you're not using Google Business Profile, you're leaving money on the table. It’s free, effective, and one of the best ways to appear when local customers are actively searching for your services.
👉 Want more help getting found on Google? At Clean Marketing, we help cleaning businesses with local SEO, reviews, and Google Ads — everything you need to win more work online.
